November 8, 2012

Jack Daniel's toasts Sinatra

Jack Daniel's Tennessee Whiskey is launching a $150 bottle of whiskey branded with Frank Sinatra. Jack Daniel’s Sinatra Select will be sold at major airports around the world and at high-end liquor stores in the U.S.

The new whiskey was aged in "Sinatra barrels" that resulted in a darker color than regular Jack Daniel's whiskey. Why the Sinatra branding? Ol' Blue Eyes referred to Jack Daniel's as the "nectar of the gods," and would offer a toast to his audiences while holding a glass.

Jack Daniel's Sinatra Select will be available next year.

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